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    The minds behind Unite

    Unite is a trademark of the Mercateo Group. The neutral B2B network unite.eu was founded in 2017 and is based on almost 20 years of experience in e-commerce with the B2B procurement platform mercateo.com. Via regular communication with partners, colleagues and customers, we have learned precisely what kind of digital support is really needed by companies in the European Economic Area with regard to procurement and sales processes in B2B: Unite.

    Keyvisual | Single Creditor
    Keyvisual: Marken-BusinessShop

    Single Creditor Model: Designing diversity simply

    With the single creditor model offered by Mercateo Unite, you maintain only one vendor in your system – regardless of the number of vendors you work with.

    Manufacturers, specialist retailers and purchasers. One solution for all.

    The Brand BusinessShop on Mercateo Unite allows manufacturers and specialist retailers to digitalise their business relationships and thus meet customer requirements for a digital process.

    Expert opinions – Pressure to innovate in B2B trade

    Interview

    Foto Dr. Matthias Kuschel von Teva ratiopharm

    „Plattformen spielen eine wichtige Rolle, denn sie halten dem strategischen Einkauf den Rücken frei. “

    Dr. Matthias Kuschel,
    Teva ratiopharm

    Interview

    Matthias Müller: When it can be worthwhile for suppliers to have their own platform

    „You have to be in a in a niche where you are able to serve specific processes in specific markets. And there shouldn't be a platform yet.“

    Matthias Müller,
    Intershop

    Interview

    Joël Kaczmarek on the right platform strategy in B2B e-commerce

    „The right platform strategy focuses on the user and his needs.“

    Joël Kaczmarek,
    „digital kompakt“